MARKETING TIPS &
TRAVEL STORIES

Plain-English marketing guides for small businesses around Milwaukee, Madison, and Green Bay, plus travel stories and photos from my trips. Pick a topic below.

Using Local SEO to Boost Your Small Business: A Guide to Reaching Customers Nearby

Learn how to use local SEO to make your small business stand out to nearby customers.

Marketing

Giovanni

Nov 12, 20244 min read

Photo vs. Video for Social Media Engagement

Discover whether photo or video posts generate more engagement for small businesses on social media.

Marketing

Giovanni

Sep 17, 20243 min read

Set Up a Google Business Profile: Step-by-Step Guide for Local Visibility

A Google Business Profile (formerly Google My Business) is essential for small businesses to establish an online presence, build customer trust, and attract local customers. This step-by-step guide will help you set up a clean and professional profile on Google Maps. Why a Google Business Profile Matters A Google Business Profile enhances your visibility in local searches, allows customers to find your business easily, and builds credibility with reviews and detailed business

Marketing

Giovanni

Sep 10, 20242 min read

Why Fast Web Page Load Times Matter for Small Businesses

In the fast-paced digital world, the speed at which your website loads can make or break your business. This blog post explores why quick web page load times are crucial for small businesses and how you can optimize your website for faster performance. First Impressions Matter: User Experience: A slow-loading website frustrates visitors, leading to higher bounce rates. Fast load times ensure a positive first impression and keep users engaged. Professionalism: A speedy site re

Marketing

Giovanni

Sep 3, 20242 min read